Interrobang

I AM buttons and the website URL were placed on a shelf for exchange with $1 loonies at the annual MFA Group exhibition at NSCAD University, Halifax, Nova Scotia. It was a fine exhibition opening with many visitors enjoying the event and savouring the art, snacks, wine and beer. The successful beer slogan "I Am Canadian" was visible in the bar adjacent to the Anna Leonowens Gallery. How does "I Am.....Canadian" participate in the reprodution of a multi-cultural Canadian identity?